Full Funnel Real Estate Marketing Strategy
Skyline Off-Plan — Dubai
An off-plan investment agency needed cheaper, higher-intent leads. We combined an investor-focused SEO cluster, a creator-style Reels engine, and a qualification-first paid funnel — lifting monthly leads 250% and cutting CPL 72%.
- Market
- Dubai
- Focus
- Marketing
- Result
- 250% Lead Increase
Before / After
The Challenge
Where the client was stuck before we started.
Skyline was drowning in tire-kicker leads at AED 340 apiece. Their creative was generic developer-supplied renders, their SEO footprint was zero for investor-intent terms, and their sales team wasted 60% of their week on unqualified DMs.
Our Approach
A three-part playbook.
Investor-intent SEO cluster
12 long-form comparison pages — 'Emaar vs Damac ROI', 'best 1BR off-plan under AED 1.2M' — targeting mid-funnel investor research.
Creator-style Reels + paid ads
Weekly broker reels covering payment plans, handover timelines, and honest ROI math. Top-performing organic reels were promoted as paid creative — cutting creative production time in half.
Qualification-first funnel + CRM
4-question qualifier form, WhatsApp routing to the right broker in under 90 seconds, and a lifecycle nurture sequence for leads not ready to buy this quarter.
The Result
In 90 days: 168 qualified leads per month, 52 booked viewings, and 14 off-plan units closed at an average ticket of AED 1.6M. CPL dropped from AED 340 to AED 96.
- Monthly leads: 48 → 168 (+250%)
- Cost per lead: AED 340 → AED 96 (-72%)
- Booked viewings: 11 / mo → 52 / mo (+372%)
"SEO, ads, and social finally speak to each other. Every DM that lands now is already halfway to signing."
Video Breakdown
Watch how the campaign played out, week by week.
Want results like Skyline Off-Plan ?
Get a free audit of your property site and a 90-day growth plan — no obligation.