Luxury Apartment Social Media Campaign
Palm Residences — Dubai
A luxury developer needed to fill viewings for a new Palm Jumeirah tower launch. We built a creator-style Reels engine, layered a Meta lead-form funnel on top, and tripled engagement while doubling qualified leads in 90 days.
- Market
- Dubai
- Focus
- Social Media
- Result
- 3X Engagement · 2X Leads
Before / After
The Challenge
Where the client was stuck before we started.
Palm Residences was posting developer-supplied renders and 3D walkthroughs — the same content every competitor had. Engagement was flat, CPL was rising, and their launch showroom was under 30% booked heading into peak season.
Our Approach
A three-part playbook.
Creator-style Reels engine
Weekly on-site broker reels — payment plans, handover timelines, honest ROI math. Zero developer render footage. Grew from 6k to 71k followers in 90 days.
High-converting ad creative library
45 variations built around 3 buyer personas — end-user, NRI investor, GCC investor. Rotated every 10 days to fight ad fatigue.
Qualification-first lead funnel
Replaced generic lead forms with a 4-question qualifier (budget, timeline, residency, cash vs mortgage). CPL dropped 62% per qualified lead.
The Result
Eight consecutive weekends of fully booked showroom slots, 88 qualified leads per month, and 24 units sold in the launch quarter. Engagement rate tripled from 1.2% to 3.7%.
- Instagram engagement: 1.2% ER → 3.7% ER (3x)
- Qualified leads: 42 / mo → 88 / mo (2x)
- Cost per lead: AED 310 → AED 118 (-62%)
"For the first time our social feed sells units instead of just looking pretty. The showroom is booked out every weekend."
Video Breakdown
Watch how the campaign played out, week by week.
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