Real Estate Brand Identity Development
Nesta Developments — Dhaka
A Dhaka developer rebranding for their first Dubai launch. We built a bilingual identity system — wordmark, motion, photography direction, and sales collateral — that reads as premium in Bangla, English, and Arabic.
- Market
- Bangladesh
- Focus
- Branding
- Result
- Strong Brand Presence & Recognition
Before / After
The Challenge
Where the client was stuck before we started.
Nesta was well known in Bashundhara R/A but invisible to Dubai-based NRB investors. Their brand felt local-only, their sales collateral was inconsistent, and their website converted at 0.4%. They needed international credibility before an off-plan launch.
Our Approach
A three-part playbook.
Bilingual identity system
Wordmark, motion system, and photography direction that reads as premium in both Bangla and English — with an Arabic complement for Dubai billboards and OOH.
Sales collateral overhaul
Rebuilt brochures, showroom signage, pitch decks, and email templates around one visual system. Every touchpoint now speaks the same language.
Website + brand voice relaunch
Copy rewritten around the hook 'Dhaka-built, Dubai-standard'. Site conversion rose from 0.4% to 3.1% within 60 days of relaunch.
The Result
Brand recall quadrupled among target investors, direct-search traffic grew 644%, and their second Dubai-facing launch pre-sold 60% of inventory before ground-break.
- Brand recall (survey): 12% → 48% (4x)
- Direct-search traffic: 820 / mo → 6.1k / mo (+644%)
- Project bookings: 9 / mo → 38 / mo (+322%)
"We came for a logo. We left with a brand that finally matches the quality of what we build — and a pipeline to prove it."
Video Breakdown
Watch how the campaign played out, week by week.
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